{"id":1429,"date":"2020-03-30T10:38:28","date_gmt":"2020-03-30T05:08:28","guid":{"rendered":"https:\/\/www.hostnamaste.com\/blog\/?p=1429"},"modified":"2025-02-09T09:24:59","modified_gmt":"2025-02-09T03:54:59","slug":"top-10-best-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.hostnamaste.com\/blog\/top-10-best-seo-checklist\/","title":{"rendered":"Top 10 Best SEO Checklist for Maximizing Website Traffic and Sales Conversion &#8211; HostNamaste.com"},"content":{"rendered":"<figure id=\"attachment_1642\" aria-describedby=\"caption-attachment-1642\" style=\"width: 883px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1642\" src=\"https:\/\/www.hostnamaste.com\/blog\/wp-content\/uploads\/2020\/03\/Top-10-Best-SEO-Checklist-for-Maximizing-Website-Traffic-and-Sales-Conversion-HostNamaste.png\" alt=\"Top 10 Best SEO Checklist for Maximizing Website Traffic and Sales Conversion - HostNamaste\" width=\"883\" height=\"546\" srcset=\"https:\/\/www.hostnamaste.com\/blog\/wp-content\/uploads\/2020\/03\/Top-10-Best-SEO-Checklist-for-Maximizing-Website-Traffic-and-Sales-Conversion-HostNamaste.png 883w, https:\/\/www.hostnamaste.com\/blog\/wp-content\/uploads\/2020\/03\/Top-10-Best-SEO-Checklist-for-Maximizing-Website-Traffic-and-Sales-Conversion-HostNamaste-300x186.png 300w, https:\/\/www.hostnamaste.com\/blog\/wp-content\/uploads\/2020\/03\/Top-10-Best-SEO-Checklist-for-Maximizing-Website-Traffic-and-Sales-Conversion-HostNamaste-768x475.png 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><figcaption id=\"caption-attachment-1642\" class=\"wp-caption-text\"><\/span> <span style=\"font-family: Verdana, Geneva;\"><a href=\"https:\/\/www.hostnamaste.com\/blog\/top-10-best-seo-checklist\/\"><span style=\"font-size: 10pt;\"><strong>Top 10 Best SEO Checklist for Maximizing Website Traffic and Sales Conversion &#8211; HostNamaste<\/strong><\/span><\/a><\/span><\/figcaption><\/figure>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: 12pt; font-family: Verdana, Geneva; color: #333333;\">SEO environment keep changing, so the internet marketers are closely watching the changes, in order to come up with the best strategies that can yield best results in 2020. Not all SEO companies have been able to get the best results for their clients in 2019, and they would dearly want to make the necessary changes this year. Below is a brief SEO checklist that can help you stay on top in 2020.<\/span><\/p>\n\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-size: 24pt; font-family: Verdana, Geneva; color: #333333;\"><strong>Basic SEO Set Up<\/strong><\/span><\/h2>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: 12pt; font-family: Verdana, Geneva; color: #333333;\">The first step is to handle the SEO basics the right way. Below are some essential plugins and tools that you will need to install for better performance on the search engines result page.\u00a0<\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><span style=\"font-size: 14pt;\"><strong>\u2022 <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/strong><\/span><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\"><strong>\u00a0&#8211; <\/strong><\/span>It helps you to monitor how the traffic finds and uses your site. You can keep track of how much traffic is coming from Google, page views, time spent on site, average bounce rate, etc.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><span style=\"font-size: 14pt;\"><strong>\u2022 <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a><\/strong><\/span><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\"><strong>\u00a0&#8211;<\/strong> <\/span>It is loaded with helpful features like target keywords, sitemap submission, site errors fixing, etc. This tool helps to monitor site performance on Google search.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><span style=\"font-size: 14pt;\"><strong>\u2022 <a href=\"https:\/\/www.bing.com\/toolbox\/webmaster\" target=\"_blank\" rel=\"noopener\">Bing Webmaster Tools<\/a><\/strong><\/span><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\"><strong>\u00a0&#8211;<\/strong> <\/span>Bing is rated among the top 5 search engine, so you must consider optimizing your sites for this search engine.\u00a0Webmaster Tools can help you in many ways.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><span style=\"font-size: 14pt;\"><strong>\u2022 SEO Plugin<\/strong><\/span><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\"><strong>\u00a0&#8211;<\/strong> <\/span>Make use of the best SEO plugins, so that you can do many of the complex tasks easily and conveniently.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><span style=\"font-size: 14pt;\"><strong>\u2022 SEO Auditing Tools<\/strong><\/span><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\"><strong>\u00a0&#8211;<\/strong> <\/span>A comprehensive website audit will help to fond issues that can be hindering your site\u2019s potential from performing on top search engines.<\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-family: Verdana, Geneva; font-size: 24pt; color: #333333;\"><strong>On-Page SEO Optimization<\/strong><\/span><\/h2>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">On-Page SEO techniques help search engine crawlers to understand your page content. Tweaking the given elements below will increase your chance of ranking high on Google.\u00a0<\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Title Tags<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>It is an HTML tag, which exists on every webpage\u2019s head section. It hints on the subject matter of the respective webpage.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Meta Descriptions<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Meta descriptions are displayed in SERPs under the page title. Optimization of Meta description helps to improve click-through rate and result quality.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Keyword phrases\u00a0and Header tags <\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>H1 to H6 are HTML elements that are used to detect the headings &amp; sub-headings within the content. You must not overlook the importance of H1 semantic tag, but make sure that you don\u2019t overdo it, as it will only hamper your SEO efforts. The H1 must have close relevance to the contents, especially to the keyword phrases that you use. <\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Use relevant anchor phrases for Internal page linking <\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>It is always a good practice to have internal links for pages within your own website, but make sure you use the proper keyword phrases for linking them.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Image ALT tags and File Naming<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Images always speak a lot but search engines are not designed to read images. For them to understand the published image, you need to provide optimized file names and image ALT tags.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Meta keywords Usage<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Search engines use Meta keywords to index, to retrieve information, and for ranking. Meta keyword has to be relevant, and must not seem like spamming or stuffing practice to search engines.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 LSI Keywords<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Use a keyword density of a maximum of 1.5% along with the use of Latent Semantic Indexing or LSI keywords. Place keyword phrases properly without hindering the content\u2019s natural flow. Rather than using the same keywords repeatedly for hundreds of times, use LSI keywords and synonyms.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Structured Data Markup<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Structured Data Markup is the best way to optimize the way how your website gets displayed by search engines. You can add compelling snippets after the H1 to improve effectiveness of page displays.<\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-family: Verdana, Geneva; font-size: 24pt; color: #333333;\"><strong>Off-page SEO<\/strong>\u00a0<\/span><\/h2>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">Off-page optimization is all the collective contents that you publish on various online sources outside your website. Not only does it help in increasing traffic and sales, It also useful for gaining more influence for your brand in the long run. The off-page SEO techniques that you can add are \u2013<\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">\u2022 <strong><span style=\"font-size: 14pt;\">Create Shareable Content &#8211;<span style=\"font-size: 12pt;\">\u00a0<\/span><\/span><\/strong><span style=\"font-size: 12pt;\">In addition to publishing contents on your website, you will also need to create contents that can be published on other high authority websites and blogs. Such contents offer an excellent opportunity to create quality backlinks. It will help in drawing targeted traffic to your business websites. These contents should be sharable, so people can add them on their social accounts, or share them.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">\u2022 <span style=\"font-size: 14pt;\"><strong>Blog Marketing &#8211;<span style=\"font-size: 12pt;\">\u00a0<\/span><\/strong><span style=\"font-size: 12pt;\">You can create you are own blog to provide useful information and updates to your potential and existing customers. Additionally, you can also share your contents on other high ranking blogs to get backlinks.<\/span><\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">\u2022 <strong><span style=\"font-size: 14pt;\">Social Bookmarking &#8211;<\/span><\/strong><span style=\"font-size: 12pt;\">\u00a0Social bookmarking allows people to save and share your links and page bookmarks online, from any devices. You can use this offsite SEO technique to gain more exposure to your contents.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva;\"><span style=\"font-size: medium; color: #333333;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/blog\/top-10-web-hosting-review-sites\/\"><strong><span style=\"font-size: 14pt;\">Directory Submission &#8211;\u00a0<\/span><\/strong><\/a><\/span><span style=\"font-size: 12pt; color: #333333;\">Top business and article directories are high online traffic resources. By using your contents on directories and classifieds, you can expect to improve the organic search engine rankings of your web pages.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva;\"><span style=\"font-size: medium; color: #333333;\">\u2022 <a href=\"https:\/\/letshosttalk.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>Forum Posting &#8211; <\/strong><\/span><\/a><\/span><span style=\"font-size: 12pt; color: #333333;\">Online discussion forums also provide an excellent opportunity to engage with targeted audiences. You will also be allowed to use your website link in the forum signatures. They will get automatically displayed on each and every post or comment your write. <\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva;\"><span style=\"font-size: medium; color: #333333;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/blog\/social-media-branding-an-ultimate-guide-to-build-brand-using-social-media\/\"><span style=\"font-size: 14pt;\"><strong>Social Media Branding &amp; Marketing <span style=\"color: #333333;\">&#8211; <\/span><\/strong><\/span><\/a>Your SEO efforts are incomplete if your business does not have a good presence on social media website. You will need well planned SMM strategies to maximize the engagements with your target audience. Social media engagement and management can help your businesses grow faster when compared to newspaper advertisements.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva;\"><span style=\"font-size: medium; color: #333333;\">\u2022 <span style=\"font-size: 14pt;\"><strong>Video Marketing &#8211;<span style=\"color: #333333;\">\u00a0<\/span><\/strong><\/span>Not everyone like reading text. You can reach out to that segment of people by using interesting videos. If your videos go viral, then you can expect to get a sudden burst of high traffic to your websites, thereby increasing your revenues.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/blog\/top-10-free-blogging-platforms-to-start-a-blog\/\"><strong><span style=\"font-size: 14pt;\">Blogging &amp; Guest Blogging &#8211;\u00a0<\/span><\/strong><\/a><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva;\"><span style=\"font-size: medium; color: #333333;\">\u2022 <a href=\"https:\/\/www.whtop.com\/news\/26093-launching-mumbai-maharashtra-india-location-openvz-vps-hostnamaste\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 14pt;\"><strong>Press Releases &#8211;<span style=\"color: #333333;\">\u00a0<\/span><\/strong><\/span><\/a>Press releases are also an excellent way to get quality backlinks. You can publish contents on PR sites to gain high exposure for your brand.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva;\"><span style=\"font-size: medium; color: #333333;\">\u2022 <span style=\"font-size: 14pt;\"><strong>Link Baiting &#8211;<span style=\"color: #333333;\">\u00a0<\/span><\/strong><\/span>It is an excellent method to link contents from other content publishers on your blogs. More numbers of relevant incoming links will help in enhancing the search results of your pages. <\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">\u2022 <strong><span style=\"font-size: 14pt;\">Social Media Engagement and Management &#8211;<\/span><\/strong><\/span><\/p>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">Off-page optimization includes techniques that can help to create high-domain authority backlinks. It helps to enhance web page ranking on search engines.\u00a0<\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-family: Verdana, Geneva; font-size: 24pt; color: #333333;\"><strong>Technical SEO<\/strong>\u00a0<\/span><\/h2>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/sitemap.xml\">Create a sitemap<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Sitemap tells the search crawlers about the crucial pages on your website. It is the blueprint of your website, which includes sitemaps of different types &#8211; Normal XML, Video, News, and Image sitemap.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><span style=\"font-size: 14pt;\"><strong>\u2022 <a href=\"https:\/\/www.hostnamaste.com\/robots.txt\">Create and add a robots.txt file to your site<\/a><\/strong><\/span><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\"><strong>\u00a0&#8211; <\/strong><\/span>Robot.txt file instructs crawlers on where to look for the information. If there is no directive or robots.txt file created, the bots will simply cross all across the site.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Audit your web pages for missing page errors and broken links <\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>These instances can severely damage your SEO. You will need to use the identifying tools to find and fix them quickly.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/404.php\">404 Errors<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>If you remove some of the pages, but still have links to those pages on other pages, or websites, the users will get the <strong>404 error page<\/strong>, when they click those links. This error can also show up if any of the bookmarked pages point to the removed URLs. These situations lead to bad user experiences, which is not appealing to the search engines either. Frequently check your website for 404s and fix them with redirects.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Redirection<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211; <\/span><\/strong>Rather than having users land on 404s, it is wise to redirect them to relevant and useful web pages. 301 are permanent redirections that help to transfer the old URLs SEO juice and ranking to the new one. For temporary repairs of your website make use of 302 redirects. This ensures that the existing SEO rankings do not go for a waste.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Do keywords research<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Use tools to identify long-tail keywords. You can even research some of the popular online communities like Reddit, Quora, and other such forums, to find some of the untapped keywords.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Optimize your site for speed and mobile<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Users wait for 3 seconds for a page to load or else they flee to your competitors, so mobile page optimization is necessary. Check server response time, avoid unnecessary redirects, monitor round-trip times, place Java at the bottom of the page and CSS on top to make the site more mobile-friendly.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/blog\/hostnamaste-is-now-partnered-with-cloudflare\/\">CDN<\/a> &#8211;<\/span> <\/span><\/strong><span style=\"font-size: medium;\">Content Delivery Network when set up correctly will help to speed website as well as your images, and the contents will get indexed faster.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Optimize Images<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Optimized images will help to rank better in image search. Make sure that a relevant filename is used to save the image. The filename [descriptive alt tag] has to briefly describe the image, so that search engines know what the image is, because they are unable to read images completely.<\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-size: 24pt; font-family: Verdana, Geneva; color: #333333;\"><strong>SEO Security<\/strong><\/span><\/h2>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Transport_Layer_Security\" target=\"_blank\" rel=\"noopener\">SSL<\/a> &#8211;<\/span> <\/span><\/strong><span style=\"font-size: medium;\">Secure Socket Layer is an encryption protocol that does not allow hackers to snoop your website. SSL certificate helps to enhance search engine results and user experience.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Web Security Monitoring<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Website security monitoring tools will help to avoid security breaches including DDoS, hacking attacks, and password thefts. They even assist in detecting and averting malware.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/blog\/the-ultimate-best-wordpress-security-practices\/\">Update WordPress Software and Plugins<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>WordPress is consistently updating its software and plugins suite. You need to keep your software and plugins updated because skipping can invite problems that could have been avoided. Moreover, you can miss on valued features or functionalities that got newly added.\u00a0\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Perform a Malware Scan<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Malware can damage your system\u2019s performance and functionalities. Your website turns vulnerable to hacking, security misconfiguration, SQL injection, and broken authentication. Therefore scan your site regularly for data protection, virus identification, and site security.\u00a0<\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-family: Verdana, Geneva; font-size: 24pt; color: #333333;\"><strong>Reputation Management SEO<\/strong>\u00a0<\/span><\/h2>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">Negative or poor search results impact your business in several ways &#8211;<\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/reviews.php\">Reviews<\/a>\u00a0<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>Reviews on search engines matter in search engine optimization. Online customer reviews reveal authority and trustworthiness to the search engine robots. Google trusts customers than your brand. Besides, online review management makes a huge difference in this tough competitive era. It enhances your visibility on search results. Include reviews in your 2020 SEO strategy.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/reviews.php\">Testimonials<\/a>\u00a0<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>Good testimonials are great, but bad reviews can also be good. It makes you feel sad and desire to delete it, but you will also look genuine. One\u2019s personal dislike is another person\u2019s like! SEO-friendly testimonials help to appear more authoritative to the right users, and thus rank high on results.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\">\u2022 Sponsor Content &#8211;<\/span> <\/span><\/strong><span style=\"font-size: medium;\">Sponsored contents help to reach the targeted audience, but it requires ongoing monitoring. Make sure to follow the sponsored content guidelines to avoid getting penalized by Google<\/span><span style=\"font-size: medium;\"><b>.\u00a0<\/b><\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-family: Verdana, Geneva; font-size: 24pt; color: #333333;\"><strong>Local SEO<\/strong>\u00a0<\/span><\/h2>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">Global SEO is important, but don\u2019t underestimate local SEO. It has its unique pros. There are more than 50% of consumers that use their mobile phones for local search. If you have ignored local SEO, then you really are missing a great opportunity.\u00a0<\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.google.com\/intl\/en_in\/business\/\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>A free tool to promote your business website on Google search &amp; maps. Even if you have a website, adding a Google Business Profile helps to add more visibility.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.bingplaces.com\/\" target=\"_blank\" rel=\"noopener\">Bing Places For Business<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Local businesses can take advantage of the enhanced visibility by listing on Bing Places for Business. Local customers can be attracted by seeing detailed information of your business.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Yelp\u00a0<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>Yelp is also another platform that helps local businesses to set an account and upload messages and photos to engage the local customers.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Yellow Pages<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>It is a great online directory to look for local services. YP is still authoritative and is a worthy boulevard for your business.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 JustDial\u00a0<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>JustDial enjoys noteworthy local expertise, and has a strong sales force spread widely.\u00a0<\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-family: Verdana, Geneva; font-size: 24pt; color: #333333;\"><strong>Link Building SEO<\/strong>\u00a0<\/span><\/h2>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/respona.com\/blog\/outreach-strategy\/\" target=\"_blank\" rel=\"noopener\">Email Outreach<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Email outreach is also termed as relationship building with bloggers and fellow websites in your niche. Start with cold email campaigns introduce yourself or your awesome blog post or demonstrate your worth or make a pitch.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Social Media Outreach<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Create viral content for your social profiles. Respond to whatever occurs in real-time on social media. Be creative in your content to improve your outreach campaign process, and enhance business visibility, increase leads, attract organic traffic and add to your revenue.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Natural Acquisition<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Natural acquisition of backlinks is possible with content that offers value and ranks well. You also need to monitor your backlinks to identify which kind of content earns organic links. So, create some killer content!<\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-size: 24pt; font-family: Verdana, Geneva; color: #333333;\"><strong>SEO Content Creation<\/strong><\/span><\/h2>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/blog\/\">Blog Posts<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Write blog post that catch the eye, because you have just 3 seconds to grab the audience&#8217;s attention. Therefore here are some tips &#8211; Know your audience, write compelling headlines, use bullet points &amp; subheadings, add images, optimize for SEO, and add clear CTA.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.hostnamaste.com\/blog\/\">Articles<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>You need good content and techniques to write great articles. Follow some writing rules &#8211; keep opening short and crispy [engaging], keep paragraphs short with readable text, write to the point, give readers something useful, explain with examples, or tell a story.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.youtube.com\/watch?v=91oAsMThcGo&amp;t=8s\" target=\"_blank\" rel=\"noopener\">Videos<\/a>\u00a0<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>Video is the most consumed content today, so make sure to use this form for your SEO. Consumers interact great with visual content, so never miss on this efficient marketing tool.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 Infographics<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Infographics helps to present deep data in a visually appealing and understandable manner. They get shared a lot on social media. It is an efficient SEO tool, because more incoming links can be earned, which enhances search ranking.\u00a0<\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-family: Verdana, Geneva; font-size: 24pt; color: #333333;\"><strong><a style=\"color: #333333;\" href=\"https:\/\/www.hostnamaste.com\/blog\/social-media-branding-an-ultimate-guide-to-build-brand-using-social-media\/\">Social Media SEO<\/a> | <a style=\"color: #333333;\" href=\"https:\/\/www.hostnamaste.com\/blog\/social-media-branding-an-ultimate-guide-to-build-brand-using-social-media\/\">Social Media Branding<\/a><\/strong><\/span><\/h2>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\"><strong><a href=\"https:\/\/www.hostnamaste.com\/blog\/social-media-branding-an-ultimate-guide-to-build-brand-using-social-media\/\">Social Media Branding<\/a><\/strong> \/ Networks differ from each other in their own way. Instagram is powerful for a few brands, but not for others that may have millions of followers on Facebook. So, how to choose your social media time investment becomes crucial. The best move will be to have a presence on major platforms given below.\u00a0<\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.facebook.com\/HostNamasteCom\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>Business posts are suppressed but engagement can be bolstered by joining groups, or by sharing live video, or through FaceBook Messenger Chatbot.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/twitter.com\/HostNamaste\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>On Twitter, you can be helpful and informative. Jump into a thread to provide valuable perspective, and even share content.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=\/hostnamaste\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">\u00a0&#8211;<\/span> <\/strong>A platform to reveal shoppable visuals creatively. It is a great platform to target demographic age group below 35.\u00a0<\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><span style=\"font-size: 14pt;\"><strong>\u2022 <a href=\"https:\/\/www.linkedin.com\/company\/hostnamaste\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0<\/strong><\/span><span style=\"font-size: medium;\"><span style=\"font-size: 14pt;\"><strong>&#8211;<\/strong> <\/span>It is a massive network of professionals. You can find decision-makers and influencers on LinkedIn.\u00a0<\/span><\/span><\/p>\n<p lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/www.youtube.com\/channel\/UCcERqmCSCKKyzHTGSzTd3Hw\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>\u00a0<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;\u00a0<\/span><\/strong>YouTube SEO includes enhancing your channel, playlists, meta data, description, and the videos themselves. You can optimize your videos for search both inside and outside of YouTube to gain traffic. <\/span><\/span><\/p>\n<p class=\"western\" lang=\"en-US\" style=\"padding-left: 30px;\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><strong><span style=\"font-size: 14pt;\">\u2022 <a href=\"https:\/\/in.pinterest.com\/hostnamaste\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>\u00a0<\/span><\/strong><span style=\"font-size: medium;\"><strong><span style=\"font-size: 14pt;\">&#8211;<\/span> <\/strong>Pinterest is predominated by women audience, which can be used for content related to food, d\u00e9cor, fashion, fitness, wedding and DIY related niches.\u00a0<\/span><\/span><\/p>\n<h2 class=\"western\" lang=\"en-US\"><span style=\"font-size: 24pt; font-family: Verdana, Geneva; color: #333333;\"><strong>Conclusion<\/strong><\/span><\/h2>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-size: medium; font-family: Verdana, Geneva; color: #333333;\">The SEO checklist is a direct and straightforward process. It includes step by step optimization process for on-page, off-page, technical, security, reputation management, link building, content creation, social media, and local SEO. <\/span><\/p>\n<p class=\"western\" lang=\"en-US\"><span style=\"font-family: Verdana, Geneva; color: #333333;\"><span style=\"font-size: medium;\">Don\u2019t be too concerned if a few pf them get missed out. It is hard to complete everything included in the check<\/span><span style=\"font-size: medium;\">\u00ad<\/span><span style=\"font-size: medium;\">list in one day. However, it is more than sufficient to outrank your competitors. The above tips and tricks will surely help you increase your organic traffic significantly in 2020.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO environment keep changing, so the internet marketers are closely watching the changes, in order to come up with the best strategies that can 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