In today’s world, creating a website or staring a new blog is one of the most important steps towards small business success. It is the necessary foundation to build an online presence and grow your business.
Online businesses have used various marketing methods in the past. Let’s consider several years ago when social media platforms were not very prosperous. We can say that during those times, search engines were the most crucial source for driving traffic to your website.
Now that they’re popular among users, you should be familiar with the many ways to drive traffic to your website from social media. Today the number of social media users is very high, and social media marketing cannot be ignored. Facebook, Twitter, LinkedIn, and Instagram are among the most popular social media networks.
If we want to choose between SEO and social media marketing, it is definitely not easy. Each of them has its unique advantages. The most important thing is that you can use a strategy to effectively grow your business for both of them.
This article will introduce some practical ways to drive traffic to your website from social media.
After reading this blog, you’ll be able to improve your search engine rankings, boost traffic and ultimately increase your business sales.
How to Drive Traffic to your Website from Social Media
Website traffic refers to the number of users entering a website. When a site’s traffic increases, it actually means that a higher number of users are visiting that website.
A game-changing advantage you can gain from social media branding is to increase your site’s traffic; that is if you pay attention to some factors that I’ll explain below.
Effective Ways to Drive Traffic to Your Website from Social Media
Here are 5 essential ways to drive traffic to your website from social media channels:
#1) Add the Site Sharing Button
One of the most crucial factors in improving a site’s ranking in search engines is inserting share buttons.
Although social shares aren’t officially a Google ranking signal, they can still positively affect your website’s overall traffic.
So if you intend to leverage social media to improve your website’s SEO, I suggest you put the site sharing buttons on all your content.
Now suppose your article is shared by users five times a day, and each of these users has at least 100 followers.
So, chances are your link will be seen by 500 people daily.
Therefore, using this method has a significant impact on increasing your traffic directly and also helps to improve your ranking in Google.
Search engines also use social media content keywords to rank shared links.
This means that if you have shared the link to your content on social media platforms such as Twitter, for best results, you should include the related keywords used in the content in each tweet.
#2) Put Site Links on Social Media Profiles
Another way you can benefit from social media in SEO is to put a website link in your social media profile.
For example, if you have created an Instagram page for your site, just put your link in the Bio section.
This way, you’re making it easy for users to click on it, leading to generating direct traffic for you.
But our goal is to improve SEO and increase the site’s ranking through Google search results.
The links you put in your social media profiles are usually “Do Follow”
This means that these networks tell Google that these links are of great value and that Google will improve your site ranking.
It’s important to note that according to Matt Cutts, Google does pay attention to Twitter and Facebook links for ranking; however, it’s not an official ranking factor.
So make sure you put your site link in your social media profile.
You should also note that the links you post to some social media posts are not clickable.
For example, suppose you publish a post on Instagram and put a link in its caption. In that case, this link is not clickable, but the link you place in your Bio is clickable and will drive traffic to your website.
Also Read: Social Media Branding | An Ultimate Guide To Build Brand Using Social Media
#3) Optimize Social Media Profile
It does not matter which networks you’re using; you must use that network in the best possible way to increase your site traffic.
The profile page on social media is the most vital thing you need to optimize because this section is directly in the view of users.
If you optimize this section properly, users will be more willing to think about visiting your website.
Profile optimization encourages users to enter your website.
With the entry of more users to your website, traffic also increases.
Besides, once they’re on your site, you can gather more information about them using contact forms or newsletter sign-ups.
You can use this data later to enhance your marketing efforts.
So be sure to have an appealing profile with a website link and encourage users to click on the site link.
Also Read: 5 Essential Tips on Social Media For Web Hosting
#4) Use the Power of Influencers
Another way to have the best outcomes from social media in SEO is to create partnerships with social media influencers.
Collaborating with them helps your business to gain exposure and attract new people.
This will lead to more people visiting your website and boosting its traffic.
Social media influencers are generating a notable influence in this digital world.
- They have loyal followers and extensive popularity on social media.
- They can influence the way their followers think.
- They have satisfying social engagement rates and can help your business to gain awareness.
The key to creating this partnership is to find the right influencer to endorse your brand and products.
To find a niche and the right Influencers, you can use an influencer marketing platform and choose the influencers that suit your brand and vice from among numerous. These platforms, such as Ainfluencer Also help you to find local influencers in the right way.
#5) Create Valuable Content
Finally, another way to increase the traffic to your website through social media is to create challenging, valuable content that will help you drive more traffic to your website.
Creating content that is aligned with the interests of your followers and users will help with growing your website traffic.
Think about it for a second. When people are satisfied with what you create and share, they’re more likely to become interested in visiting your website to digest more of the value you’re bringing to them.
However, you can also include your own goals when curating content for your audience.
Therefore always seek to curate content that both attracts people’s interest and is parallel to your purposes.
It’s Worth the Effort
This article reviewed the top 5 ways to drive traffic to your website from social media.
Just to get a quick recap, be sure to:
- Add sharing buttons to the pages of your site
- Put site links on your social media profiles
- Optimize your social media profiles
- Collaborate with influencers
- Curate attention-grabbing content
How effective do you think social media is in impacting the overall SEO of websites? And what methods do you use to drive traffic for your website from social? We’d love to know your answers.