8 Ways to Increase Your WordPress Business Conversion Rate – HostNamaste
WordPress is one of the biggest website hosting platforms in the world. Many businesses and professionals use WordPress to host their sites because it has one of the most easy-to-use interfaces and a lot of features that make website management easy.
Moreover, WordPress is easy to navigate if you run an official site for your business. A company website is the best online representation of a business, and if the site runs smoothly on the users’ side, you will have more chances to convert customers.
However, just because WordPress is easy-to-use, that doesn’t mean it’s perfect for every business. If you want to ensure that your WordPress site is driving conversions, there are a few things you need to do.
1. Use a responsive theme
More people use their mobile devices to browse the internet and shop online. If you want to make sure that your WordPress site is accessible to these users, you need to use a responsive theme. This type of theme automatically adjusts the layout of your site to fit the screen size of the device being used, making it easy for mobile users to navigate and find what they’re looking for.
It’s also recommended to use a simple theme that represents your brand well. For example, if you are a game developer focusing on blockchain games, you can use a theme that best represents blockchain technology. Use colors that not only fit your company’s value but also give off a professional look on your site.
2. Use high-quality images
The images you use on your WordPress site should be high quality and relevant to the products or services you offer. In addition, they should be placed strategically throughout your site to help guide visitors through your content.
Make sure to optimize your images and use the correct resolution to help them load quickly both on mobile devices and desktops. You don’t want users to leave your page because they can’t load the images or the page slows down.
3. Use clear and concise copy
The copy on your website should be clear and to the point. You want to make sure that visitors can easily understand what your business is all about and what you have to offer. Avoid using industry jargon or long, drawn-out sentences. Instead, use simple language that will be easy for everyone to understand.
You also need to optimize your content by improving on-page and off-page SEO. Such strategies include adding internal links, using synonyms or keyphrases on subheadings, and promoting the page will boost the page’s discoverability on the Google search.
Besides, keep track of your content and SEO efforts to analyze the results and tweak the approaches through connecting WordPress with spreadsheets.
4. Use effective calls to action (CTA)
Calls to action are an important part of any website, but they’re especially important on a WordPress site where visitors may not be familiar with your business.
Make sure your calls to action are clear and concise and placed in strategic locations throughout your site. Use persuasive words, such as ‘Get Special Discounts,’ to invite users to contact your salesperson.
5. Offer something valuable
If you want people to convert to your WordPress site, you need to offer them something of value. This could be a free e-book, accessible product video, coupon, or discount on your products or services. Whatever you choose to offer, make sure it’s something that will appeal to your target audience and that it’s easy to redeem.
6. Make it easy to contact you
If you want potential customers or clients to get in touch with you, you need to make it easy for them to do so. Include your contact information prominently on your website and make sure that it’s easy to find.
Use a contact form or live chat on your site. You can also add an email address and a business phone number so people can contact you directly through their personal email.
Social proof is a powerful psychological phenomenon that can have a big impact on conversions. When people see that others are using and enjoying your products or services, they’re more likely to convert themselves.
You can use social proof by including testimonials from satisfied customers on your website, as well as social media buttons so visitors can share your content with their networks.
Your WordPress site should be easy to navigate so visitors can easily find what they’re looking for. Include a search bar on every page, and organize your content to make sense. Use clear and descriptive titles for your pages and blog posts, and use internal links to help visitors navigate your site.
Exit-intent popups are a type of popup that appears when a visitor is about to leave your site. These popups can be used to offer visitors something of value, such as a discount or free shipping, in an effort to get them to stay on your site and make a purchase.
Wrapping Up
WordPress has been a great platform for businesses of all sizes for many years. However, if you want to make the most of your WordPress site, you need to focus on conversion rate optimization.
It’s important to test different elements of your WordPress site to see what works best for your business. Try different types of content, calls to action, images, and layouts to see what gets the best results. Use analytics tools to track your progress and see which changes have the biggest impact on your conversion rate.
By following the tips in this post, you can start increasing your WordPress business conversion rate and generating more leads and sales from your website.
